I’m a partner at Grey Sand®, an advisory firm built on the belief that brand, technology, and operating context are beginning to converge.
The thesis behind Grey Sand is that advisory work will move into a new shape: more integrated, more intelligent, and more dependent on senior judgment, experience, and taste. Grey Sand is being built as a partner-led firm, bringing together senior practitioners across strategy, design, technology, and growth to help build new brands and evolve existing ones from day zero to launch and beyond.
Each engagement is designed to leave behind more than strategy, identity, or assets. It leaves behind a living operating layer, stewarded by a Grey Sand partner, that the company can keep returning to, building from, and interacting with through artificial intelligence.
Before Grey Sand, I founded Lazy Eight, a branding agency that helped build and evolve more than 400 brands representing over $250 billion in enterprise value.
I grew up between Fort Worth, Texas and New Delhi, India, and graduated from the University of Pennsylvania with degrees in computer engineering and economics. Outside work, I enjoy black and white photography, micro-farming, and chasing butterflies with my daughter.