I’ve never worked at an agency, but I loved Mad Men. It was a big influence on me and Lazy Eight. This was a weekend experiment in 2015, recreating the poster and mixing the real with the abstract. All those suits, whiskies and cigarettes made it look so prim and proper. I wanted to lighten it up. They were having fun, after all. That’s where the balloons came into it.

I’ve never worked at an agency, but I loved Mad Men. It influenced me and Lazy Eight. In 2015, I spent one weekend recreating the poster, mixing the real with the abstract. The suits, whiskies and cigarettes felt so prim and proper. I wanted to lighten the mood. They were having fun, after all. Cue the balloons.