I love design that does a lot with very little. Patrick Smith takes a grid of perfectly ordered squares and turns just one. That tiny shift is enough to pull your eye straight in and change how the whole image feels. The idea lands before you even get to the title. I find that kind of restraint so hard to get right. One small decision, and suddenly a simple grid has a voice.

Patrick Smith turns one square in a perfectly ordered grid, and the whole image changes. I love how a tiny shift pulls your eye straight in. The idea lands before you get to the title. That kind of restraint is so hard to get right. One small decision gives a simple grid a voice.